First Look: Maison Kitsuné, Seoul, South Korea

By On October 24, 2018

First Look: Maison Kitsuné, Seoul, South Korea

Javascript must be enabled for the correct page display Skip to Content Press ECS to exit Zoom First Look: Maison Kitsuné, Seoul, South Korea BY Marianne Wilson

Maison Kitsuné has opened a flagship in South Korea as the opening salvo in its ambitious store rollout in the region.

The French fashion brand’s new outpost includes a boutique and a café. A stone-paved terrace outside the entrance is surrounded by lush greenery, creating a calm atmosphere with a strong Japanese feel. The modern building is covered in grey anthracite wood, with floor-to-ceiling windows that let the outdoors in while revealing a series of rooms set over four levels.

Each room is seamlessly linked to one another while remaining unique. Featuring the brand’s seasonal collections and its Parisian line, the minimalist rooms come with their own eclectic designs. The materials and textures â€" rough concrete, marble, locally-sourced wood, golden brass, tinted mirrors â€" are softened by a palette of greys, off-white, light pink and dashes of gold. To celebrate the opening, Maison Kitsuné designed a capsule collection featuring the brand’s signature fox logo wearing the colors of the South Korean flag. Also, South Korean creative design studio Supefiction created a giant fox sculpture in black fiber-reinforced plastic.

The café is designed to celebrate the tradition of coffee with timeless hospitality. The all-dominant wood and ecru walls provide a warm, welcoming space enhanced by mirrors, golden geometric foxes and a counter that combines marble with copper.

Maison Kitsuné recently signed a partnership agreement with Samsung C&T, the construction and engineering arm of Korean conglomerate Samsung, to open some 15 stores in South Korea.

For more slidesh ows, click here.



Do you think retail brands should steer clear of taking a stance on social and political issues?Poll Options are limited because JavaScript is disabled in your browser. U.S. Polo Assn. in global store expansion; launching new store concept BY Marianne Wilson

There are Polo fans all over the globe.

U.S. Polo Assn., the official brand of the United States Polo Association, has surpassed a major milestone by opening approximately 1,050 stores globally. The brand is n ow represented in 166 countries worldwide. The expansion includes recent openings in Boston’s iconic Faneuil Hall, Mall of the Emirates in Dubai, Tocuman International Airport in Panama City, and at Xianyang Kaihuang Plaza in China.

U.S. Polo Assn. will add roughly 100 retail stores in 2018, and has an aggressive target of exceeding 1,300 stores globally during the next several years. Key regions such as India, China, Turkey, Middle East and Eastern Europe will drive a significant portion of this growth while more mature markets such as North America, Western Europe and Latin America will continue to add doors as well. Only 10% of the stores are in outlet locations, representing a much lower percentage of outlets when compared to other multi-billion-dollar brands, according to the company.

“While many brands have been closing stores, or even going out of business, U.S. Polo Assn. has been on an aggressive expansion effort as we believe the greatest consumer experie nce still lies within the retail store environment,” said J.Michael Prince, president & CEO of USPA Global Licensing, the official licensing arm and national broadcaster of the United States Polo Association.

In 2019, U.S. Polo Assn. will also launch a new “high energy” store concept in several regions that is designed to showcase products while engaging consumers in the sport of polo in a new and more meaningful way. The new concept’s inspiration comes from U.S. Polo Assn.’s Times Square store in New York City, its most high-profile location globally.

“We are extremely excited about our new ‘high-energy’ store concept, which will be a crossroads where fashion and sport collide, while also enhancing the overall consumer experience through technology and social engagement,” said Prince. “We believe this new concept has the potential to be transformational.”

The U.S. Polo Assn. stores offer a broad assortment of seasonal collections for m en, women and kids ranging from the classic polo shirt to specialized denim to footwear, bags and accessories.



Do you think retail brands should steer clear of taking a stance on social and political issues?Poll Options are limited because JavaScript is disabled in your browser. Amazon Go expands footprint BY CSA Staff

Amazon is quietly rolling out new locations for its cashier-less store format Amazon Go.

The online giant on Tuesday opened its sixth store to date, a 2,300-sq.-ft. location in San Francisco, at 300 California Street. A second San Francisco location, a 1,750-sq.-ft. store at Post & Kearney S t., will open this winter.

In addition to the new San Francisco outpost, Amazon has opened three Amazon Go locations in its Seattle home town, and two in Chicago, where two more are in the works.



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