South Korean women destroying makeup in protest against stringent beauty standards

By On October 29, 2018

South Korean women destroying makeup in protest against stringent beauty standards

South Korean women are destroying their makeup and cutting their hair in protest against the country’s stringent and unrealistic beauty standards.

The trend â€" known as the “escape the corset” movement â€" has gained increasing traction on social media as women have obliterated their cosmetics in videos or posted photos of their smashed makeup.

Makeup has been compared to corsets because both items constrain women’s appearances into a homogenous form.

South Korea â€" where patriarchal values are profoundly ingrained â€" sees flawless feminine beauty as being integral to success in career and relationships.

Beauty regimes commonly require women to spend hours applying makeup each day â€" often involving waking up two hours before work to do so or carrying out lengthy skincare routines that involve 10 steps or more at the end of each day.

South Korea has a massive beauty industry and in 2017 it was estimated to be worth just over £10bn, according to retail researchers Mintel.

Cosmetic surgery is very popular in the Asian country â€" a third of young women have gone under the knife. Seoul is the global plastic surgery capital and the wealthy neighbourhood of Gangnam reportedly has 500 aesthetic centres.

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20/50

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People take part in a candle-light vigil in memory of Bulgarian TV journalist Viktoria Marinova in Ruse Reuters

23/50 7 October 2018

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24/50 6 October 2018

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25/50 5 October 2018

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31/50 29 September 2018

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35/50 25 September 2018

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40/50 20 September 2018

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41/50 19 September 2018

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42/50 18 September 2018

South Korean Pre sident Moon Jae-in and North Korean leader Kim Jong Un wave during a car parade in Pyongyang, North Korea, Reuters

43/50 17 September 2018

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44/50 16 September 2018

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45/50 15 September 2018

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46/50 14 September 2018

Speaking in Malmo to day, the Dalai Lama stated "I think Europe belongs to Europeans" and suggested that refugees should focus on returning home and developing their home countries Reuters

47/50 13 September 2018

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48/50 12 September 2018

Um Majid, left, tries an improvised gas mask on family members in her home in Binnish in Sy ria's rebel-held northern Idlib province as part of preparations for any upcoming raids. Fearing government forces and their allies military advance to retake Idlib province, the mother of three learnt from YouTube videos how to make gas masks from charcoal, wood, paper cups, cotton, nylon plastic bags and tapes. According to her, she could manufacture more masks but the material she needs are not always available. She also dug a cave under her home AFP/Getty

49/50 11 September 2018

People waving pro-independence Catalan flags 'Esteladas' while holding letters reading "independence" during a pro-independence demonstration in Barcelona to mark the National Day of Catalonia, the "Diada". Catalan separatists put on a show of strength and unity at celebrations of the region's national day, nearly a year after a failed attempt to break away from Spain. Catalonia's national day, the 'Diada' commemorates the fall of Barcelona in the War of the Spanish Succession in 1714 and the region's subsequent loss of institutions and freedoms AFP/Getty

50/50 10 September 2018

An Indian man makes his way through floodwaters from the overflowing Panchanai River in Siliguri. Continuous rainfall has caused flooding and landslides in parts of Siliguri and surrounding areas, affecting road travel and daily life AFP/Getty

But some women are inc ensed by what they perceive to be unattainable beauty ideals and are disavowing their makeup.

Beauty YouTuber Lina Bae has amassed more than 5 million views for her video “I am not pretty”, where she first shows herself putting on false eyelashes and heavy makeup alongside comments she has received about her appearance.

“Your bare face is a terror to my eyes, lol” and, “Your skin isn’t good for women”, are some of the comments which appear on the screen before she scrubs the foundation and eyeshadow from her face and concludes: “I am not pretty, but it is fine. You’re special the way you are.”

One woman on Instagram stuck her middle finger up at her discarded lipsticks and eyeliners as she asked: “Why did I smear these chemicals on my face?”

The so-called K-Beauty industry has been accused of focusing on immaculate looks with pale, soft skin and delicate pink lips.

A Korean news anchor at one of the country’s main TV stations triggered a frenzy of debate about unrealistic demands on appearance in May when she became the first woman to wear glasses on air.

The “escape the corset” movement takes place in the context of a broader backlash against patriarchal values in the country. Record numbers of women have taken to the streets to call for greater equality and to fight against issues such as illegal filming and sexual assault.

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South Korea is in the middle of an epidemic of “spy cam porn” â€" known as “molka” â€" which usually involves men secretly filming women without their consent. Hidden cameras capture victims going to the loo or undressing in clothes shops, gyms and swimming pools and are then posted online on pop-up pornography sites.

More than 6,000 cases are reported each year â€" with 80 per cent of the victims being women.

Protests in Seoul against the increasingly prevalent practice have attracted tens of thousands. Demonstrators have brandished signs reading, “My life is not your porn”, and called for punishment for both the men filming videos and those who watch them.

South Korea is also in the midst of a battle against sexual harassment. In the past year, the country’s #MeToo movement has taken down multiple high-profile men accused of harassment and assault, including Ahn Hee-jung, a rising star in the ruling Democratic party.

Source: Google News South Korea | Netizen 24 South Korea

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